What you’ll need

A Cadence account. See our Getting Started Guide
A Klaviyo account

💡

We'll use snake_case 🐍 for all field names. Consistency here saves a lot of template debugging later.

---

Intro

This guide walks through creating a "Daily Deals" recurring campaign that automatically updates with your brand's daily deals. Note - this same approach can be used for intervals other than daily (e.g. weekly or monthly), but we’re using Daily Deals

Here's the approach in 3 steps:

Set up a "daily deals" product feed or web feed in Klaviyo.
Use that feed in an email template
Set up a recurring campaign in Cadence to handle the daily creation and scheduling

Here's what the email will look like at the end.

Step 1: Create and publish your daily deals feed

TODO - add a thing for shopify

TODO - add for other setups.

Step 2: Connect the feed to Klaviyo

In Klaviyo, go to Settings > Other > Web Feeds, then click Add web feed.
Name the feed, for example SATWordOfTheDay. Paste the Napkin function URL. Leave Request method and Content type as default.

💡

Klaviyo's web feed preview UI may display fields in camelCase, even if your feed uses snake_case. Stick with snake_case in your templates.

1. In your email template, reference feed fields with Django syntax anywhere you need them — text blocks, HTML blocks, image URLs, etc. For example, to render today's word's definition: ```django {{ feeds.SATWordOfTheDay.data.definition }} ```

Use “Preview and Test” to render with the latest feed pull. If something looks off, it’s likely a template or field-name mismatch—fix before moving on.

Step 3: Schedule the recurring series in Cadence

In Cadence, click “Create Recurring Campaign”. Then go through these 4 easy steps:

Setup: Give it a clear name and select the audience list or segment.
Content: Select the Klaviyo template you created in Step 2. Add a compelling subject line. Consider including date or personalization variables.
Schedule: Choose the start date, daily send time, and time zone. Enable UTM parameters so you can attribute clicks to this series.
Review: Create a Klaviyo preview campaign to sanity‑check rendering, then click Create recurring campaign.

That’s it! Cadence will handle the day‑to‑day sending. Your “X of the Day” series is live.

Troubleshooting tips

If fields render empty, verify your sheet has a row for today’s date and that the published CSV includes it.
If template variables show literally in the email, re-check the Django syntax and field casing.