Create reusable, dynamic email templates in Klaviyo that power your Cadence campaigns. This guide covers everything from template library management to use case-specific implementations.

Table of Contents

Understanding Template Reusability
Template Best Practices: Dos and Don'ts
Campaign Types & Implementation
Date Personalization

Understanding Template Reusability

When you create a template in Klaviyo's template library, you're building a reusable foundation that Cadence will reference for all future campaign sends. This approach offers several key advantages:

How It Works

Template Library: Create your template once in Klaviyo's template library
Campaign Reference: Cadence references this template for each scheduled send
Dynamic Updates: Changes to your template automatically apply to future Cadence campaigns
Consistency: Every campaign uses the same design foundation with fresh, dynamic content

Key Benefits

Update Once, Apply Everywhere: Modify your template and all future campaigns reflect the changes
Dynamic Content: Templates pull fresh data (products, blog posts, dates) for each send
Consistent Branding: Maintain visual consistency across all recurring campaigns
Efficient Management: No need to recreate campaigns - just update the source template

Template Best Practices: Dos and Don'ts

✅ Essential Dos

DO use dynamic content blocks

Product feeds for inventory-based campaigns
Web feeds for blog posts and news content
Date personalization for timely messaging

DO plan for content variations

Include fallback content when feeds are empty
Design flexible layouts that accommodate different content lengths
Test with various data scenarios

DO leverage personalization

Use customer name and location data
Implement dynamic product recommendations
Add personalized subject lines and headers

❌ Critical Don'ts

DON'T hard-code time-sensitive content

Avoid specific dates, deadlines, or seasonal references
Don't use static "today only" or "this week" language
Skip hardcoded product names or prices

DON'T forget mobile optimization

Never design only for desktop viewing
Don't use small fonts or tiny buttons
Avoid horizontal scrolling or wide content blocks

DON'T ignore testing

Don't launch without previewing with live data
Never skip testing across different email clients
Don't assume feeds will always have content

Campaign Types & Implementation

1. New Arrivals Campaigns

Use Case: Automatically showcase your latest products to drive discovery and sales.

Content Strategy: Use Klaviyo's product feed to pull your newest items dynamically.

Setup Steps:

In your Klaviyo template, add a Product Feed block
Set the filter to "Order by: Newest"
Choose how many products to display (4-8 works well)
Design your product card layout with image, title, and price

Key Elements to Include:

High-quality product images
Clear pricing with any discounts highlighted
"New" or "Just In" badges for recent arrivals
Direct "Shop Now" CTAs for each product

Personalization Ideas:

"New in [Customer's Favorite Category]"
Location-based availability messages
Recommended based on purchase history

2. Blog Content & Newsletter Campaigns

Use Case: Share your latest blog posts and company updates to build engagement and drive traffic.

Content Strategy: Use web feeds to automatically pull your latest blog content.

Setup Steps:

Go to Settings > Other > Web Feeds in Klaviyo
Click Add web feed and enter your blog's RSS URL
Add a text or HTML block to your template and pull data from the web feed. Learn more here.

Key Elements to Include:

Compelling post titles and excerpts
Featured images for visual appeal
Clear "Read More" or "Continue Reading" CTAs
Author information and publish dates

Best Practices:

Show 3-5 latest posts to avoid overwhelming
Include brief summaries to entice readers
Use consistent formatting for all blog posts

3. "X of the Day" Campaigns

Use Case: Feature rotating daily content (tip, recipe, word, quote, question, travel destination, etc.) to maintain engagement.

Content Strategy: Use curated feeds.

Setup Steps:

Create a web feed with rotation logic
Design template with prominent featured item section
Add supporting content around the featured item
Include strong, clear CTAs

Key Elements to Include:

Prominent featured item display
Contextual information or storytelling
Related recommendations
Social sharing options

Rotation Strategies:

Automated based on product criteria
Manual curation through feed updates
Seasonal or trending item prioritization

Date Personalization

Make your campaigns feel timely using "Date personalization". You can use this in Cadence in the subject line, but you should also leverage Klaviyo's "Personalization" date options within the email template editor. You click on "Personalization" and can filter by "Date" types to add the right django syntax.

You can read Klaviyo's date personalization docs to add the django syntax yourself, if Klaviyo's preset options don't cut it for you.